Your AI-Native CRM.
Built for You. Owned by You.

MaxAct is powered by Claude (Anthropic). It uses two models: a faster model for everyday tasks like logging calls and looking up leads, and a more capable model for analysis, lead discovery, and coaching proposals. This keeps costs down without sacrificing quality. Support for other top models is on our roadmap, and if you prefer to run a locally hosted model, that's an option too.

Yes. Your data lives in your own Supabase account, not ours. You have full administrative control and full auditability over every record. Row-Level Security (RLS) is enabled by default, which means each user can only access the data they are authorized to see. All data is encrypted at rest and in transit. Your CRM data is never sent to MaxAct servers and is never used to train AI models. The infrastructure providers (Supabase, Vercel, Anthropic) each maintain SOC 2 compliance and enterprise-grade security practices. Because you own the infrastructure, you can audit access logs, set your own backup schedules, and comply with your industry's specific data retention requirements. If you ever want to leave, your data stays with you — there is no lock-in and no export fees.

Yes. MaxAct supports CSV import with built-in duplicate detection and AI-powered field mapping. You can migrate from HubSpot, Salesforce, Pipedrive, Close, Zoho, or any other CRM that exports to CSV. Upload your contacts, leads, deals, and activity history — the AI automatically maps your columns to MaxAct fields and flags potential duplicates before import. If you are currently tracking your pipeline in a spreadsheet (Google Sheets or Excel), that works too. For Command Center customers, we handle the full data migration for you, including cleaning up messy data and deduplicating records. Most migrations from an existing CRM take less than an hour for Launchpad and one to two days for Command Center with complex data.

MaxAct integrates with the tools small sales teams already use. For email, Gmail and Microsoft Outlook are fully supported for both sending and receiving — the AI can draft and send follow-up emails directly from your inbox. For scheduling, Google Calendar and Outlook Calendar sync automatically so every meeting is logged. For lead discovery, Apify powers automated prospect finding based on your ideal customer profile, and Apollo provides company enrichment data. For phone logging, webhook-based integrations work with dialers like OpenPhone and Aircall, automatically logging calls and summaries. Each integration is optional and can be enabled or disabled after deployment. Because MaxAct runs on your infrastructure, you can also build custom integrations with any tool that has an API — there are no marketplace restrictions or per-integration fees.

Launchpad deploys in under 30 minutes — you follow our step-by-step setup guide and your CRM is live. Command Center setup times may vary (typically 1–4 weeks) because we handle deployment, build custom integrations, and configure everything for your team.

The architecture is simple and self-sustaining. Most clients never need us again. If you do, ad-hoc hourly support is available. No retainer, no contract. You can also hire any developer familiar with standard web technologies to make changes. It's your code. We recommend checking the Updates section in your MaxAct settings regularly to stay on top of the latest bug fixes, feature releases, and improvements.

SaaS CRMs charge per seat, per month, forever. Prices only go up. With MaxAct, you pay once for the build. Your ongoing infrastructure costs are about $200-300/month and decrease as AI gets cheaper. By year two, you're saving thousands. You own your data, your code, and your workflow. No vendor lock-in.

Traditional CRMs average 5.7 months to full rep productivity^SalesSo.com, and 84% of training content is forgotten within 90 days.^{Brevet Group} MaxAct works differently: reps talk to the CRM in plain English. No menus to memorize, no forms to fill out, no training manuals. Teams are productive on day one.

More than the sticker price. Total CRM cost of ownership is typically 3x the subscription when you factor in implementation ($10K–$150K for Salesforce alone), training ($100–$300 per user), and a dedicated admin (~$98K/year salary). MaxAct is a one-time build with no per-seat fees, no admin overhead, and no hidden costs. Your only ongoing expense is infrastructure you pay directly, starting around $200–300/month.

An AI-native CRM is a customer relationship management system where artificial intelligence is the core interface, not an add-on. Instead of clicking through menus and filling out forms, your sales reps talk to the CRM in plain English. The AI logs activities, updates leads, drafts follow-up emails, scores prospects, and manages your pipeline automatically. MaxAct is an AI-native CRM built specifically for small sales teams of 3-30 people.

MaxAct uses a one-time build fee model instead of per-seat monthly subscriptions. You pay once for the build and deployment, then own your CRM outright. Your only ongoing costs are direct infrastructure fees (hosting, AI inference) starting around $200-300/month, which decrease over time as AI gets cheaper. Contact us for specific pricing based on your team size and requirements.

MaxAct is built for all small sales teams including real estate agents, CPG brands, building materials distributors, commercial service contractors (HVAC, electrical, plumbing), industrial distributors, independent insurance agencies, staffing and recruiting firms, and regional wholesale distributors across the United States. The common thread is relationship-driven sales: companies with 3 to 30 salespeople who manage repeat conversations, follow-ups, quotes, and a pipeline of deals. These businesses typically do not have a dedicated CRM admin or IT department, which is exactly why MaxAct's chat-first interface and zero-learning-curve design works so well. If your sales team is currently tracking leads in spreadsheets, sticky notes, or email threads — or if you tried a traditional CRM and your reps stopped using it — MaxAct is built for you.